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23 Mar 2023
Marketing

Content writing – Definition and more.

Content Writing?

It is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can comprise writing blog posts and articles, scripting videos and podcasts, and content for specific platforms like tweetstorms on Twitter or text posts on Reddit.

Why Is It Important To Write Content Well?

When most persons hear “content writing,” they think of “article writing.”

However, content writing isn’t just significant for blog posts.

In fact, content writing is significant for all sorts of different content formats, including:

video scripts

electronic newsletter

opening speeches

Social Media Posts

podcast title

white papers

website copy

home pages

YouTube video descriptions

Or in other words:

Writing is the foundation of nearly any content you post.

Recommended Course Of Action

Create An Outline

Creating an summary is a GREAT first step in writing content.

Outlines help your content come out healthier for two main reasons:

First, outlines power you to write down all of your thoughts in an organized way (instead of writing everything out of your head). Which really speeds up the writing process.

Second, outlines generally result in much better structuring of your content. This is because an outline permits you to view your content from a “high level” that is not visible when you are writing it.

Also, since you have an outline, your final content will touch on all the key points you had in mind before you started writing.

Tips For Writing Content

1. Write Unique And Unique Content And Go Beyond What You Find Online.

Every time I start a new blog post like this, I start with a lot of online research, but that’s not all.

 

After googling relevant topics, counting “content writing tips,” I start creating an outline using some of the information I can find online.

However, your article will never rank if you simply copy and paste the same information that already exists online, and even if you do, understanding this will cause your readers to lose trust in your brand (and they will). an authority in the industry.

Once I’ve completed my draft (which will contain about 60% of the information I found through online research), I’ll fill in the residual 40% with unique and original ideas. When I personally know a topic (as is the case with “content writing” since I’m a content writer myself), I fill in the outline with original anecdotes, advice, or personal examples.

But if I’m not familiar with the topic, that doesn’t mean I’ll just use what’s already online. Instead, I reach out to internal HubSpotters who are subject matter experts, or use other original internal resources, or do external outreach through my social networks to find a trusted source willing to provide original advice, quotes, or examples for give life. my piece

In addition, I source content on the subject from a variety of sources, including YouTube, LinkedIn, Reddit, Quora, and podcasts, to ensure that when readers find my content, it is complete and unique.

If they can find the same info elsewhere on Google, why should they stay on your site? As a good content writer, your job is to always take your content to the next level.

Write A Good Hook To Grip Your Reader’s Care.

Occasionally it’s easy to write a good hook, especially when the topic is intriguing or exciting to you as a writer.

But what about more boring and ordinary topics like Rel=nofollow?

In certain cases, writing a good hook needs taking a step back and looking at the big picture. For example, while rel=nofollow isn’t the most intriguing topic (in my opinion), I’m interested in SEO and how SEO can directly affect a company’s ability to reach new audiences, and how Google has had to change the regulations in recent years due to an increase in illegal websites.

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